One Third Of Gen Z Doesn't Know The Beatles, Queen, Or Elvis, According To New Study

One in three members of Gen Z is unfamiliar with The Beatles, Queen, and Elvis, according to a new study conducted by Roberts Radio. Roberts surveyed 2,000 UK residents from different generations to see how familiar they were with various artists, and the results are surprising to say the least.

The study found that Gen Zers are less familiar with older artists than one might expect. In addition to one-third of Gen Z not knowing who The Beatles are, the report says that two-thirds are unfamiliar with Aretha Franklin. U2 and The Supremes were also found to be unfamiliar to more than half of the generation, while Pink Floyd, David Bowie, and Prince all hovered around the 50% mark. Queen was just slightly higher at 66.81%, perhaps due in part to the band’s popular biopic, Bohemian Rhapsody.

Source: James Sissler/liveforlivemusic.com

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