Paul McCartney Co-Designed These Cozy Sweaters Just In Time For Christmas Billboard
Paul McCartney’s newest collaboration isn’t what you think.
To promote his 2018 album Egypt Station, McCartney’s team reached out earlier this year not to his record label -- but to sweater label Lingua Franca to create a collection of limited-edition cashmere sweaters embroidered with titles of two of the album’s tracks: “People Want Peace” and “Do It Now.”
“Is this for real?” Lingua Franca’s founder and longtime Beatles fan Rachelle Hruska MacPherson recalls thinking when she received the email from the Beatle’s reps.
Indeed it was: two hundred emails later, the premium jumpers, as the British call sweaters, are now available for $400 apiece at McCartney’s official merchandise shop.
Artists have been selling limited-edition merch for years, but McCartney is one of many acts working to elevate their offerings even further beyond the standard concert t-shirt and enlisting new partners to help. Kanye West spurred many of these efforts with his wildly successful pop-up shops across the country in 2016, the year of his Life of Pablo Tour.
Source: Mia Nazareno/billboard.com
