One in three using Paul McCartney's Meat Free Monday turn vegetarian after five years - NME

One in three meat-eaters who follow Meat Free Monday (MFM) for five years and beyond turn vegetarian, a new study claims.

Research by the Brighton and Sussex Medical School (BSMS) and MFM has found that more than 30 per cent of those who engaged with the programme for five years or more stopped eating meat, with 20 per cent of those who engaged for three to five-years.

The MFM campaign, which was founded by Paul McCartney and his daughters Mary and Stella in 2009, encourages people to eat a plant-based diet once a week. The idea is to help reduce their meat consumption in order to slow climate change, conserve precious natural resources and improve their health.

The study is published in the journal Appetite, which can be accessed here. It questioned 655 people who were registered on the MFM website as meat eaters, followed up by 18 in-depth interviews.

Source: Charlotte Krol/nme.com