P&G signs licensing pact with famous designer

Procter & Gamble Co.'s luxury brands unit has a new deal to develop fragrances in partnership with a high-profile London fashion designer.

P&G Prestige will work with Stella McCartney to make and sell the fragrances, which will be marketed under her name. The licensing deal takes effect Sept. 13, according to a press release.

"There is so much energy already and we haven't even started, I just feel like we can do really wonderful things and explore the world of beauty, together, as a team," said McCartney, who is the daughter of former Beatle Paul McCartney.

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Source: Cincinnati Business Courier