New Year's Day lessons from The Beatles

On New Year’s Day, 1962, two bands auditioned for Decca Records in London. The company had been scouting for a new act that would appeal to the younger crowd. After hearing both bands, the executives decided on Brian Poole and the Tremeloes, a 1960s beat band whose later hits would include a cover of “Twist and Shout.”

Explaining their decision to the other band’s manager, Brian Epstein, the record executives reasoned that “guitar groups were on the way out.”

While Epstein continued seeking a record label for his Liverpudlian quartet, the band members — John, Paul, George, and Ringo— were themselves dispirited and close to calling it quits.

Source: Pankaj Tripathi/globalcirculate.com

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