The Beatles open immersive 'Sgt Pepper's' listening experience in Liverpool
The Beatles have opened an immersive listening exhibition based on their classic album ‘Sgt Pepper’s Lonely Hearts Club Band’ — which promises to be as close as you can get to experiencing the album being played live.
The event at Royal Albert Dock in Liverpool has been designed by The Beatles’ firm Apple Corps in association with Tate Liverpool, Dolby Laboratories and National Museums Liverpool.
It’s based on the new mix of the album released in 2017 by Giles Martin, son of Sir George Martin, who produced the original ‘Sgt Pepper’s Lonely Hearts Club Band’ album in 1967.
A statement of the presentation of the album in Dolby Atmos sound said: “This is an immersive sound environment which feels as if the band is performing live in the space. It will transport listeners to Abbey Road this Christmas.” Free tickets for the experience are sold out, but further similar events are planned for 2020.
Source: John Earls/nme.com