Abbey Road Used in Indian Traffic Campaign

Traffic police in Calcutta are making their point to India’s pedestrians by using the Beatles’ famous Abbey Road cover as an example of using crosswalks.

According to officials quoted by the Telegraph, senior officers brainstormed the idea. Said one: “We toyed with ideas ranging from Shakira to Gangnam Style, keeping the youth in mind. We finally chose The Beatles because of their timeless appeal and the photograph, which fits the bill.”

“The Beatles touched thousands of lives with their music and we are simply trying to use their universal appeal to save lives,” said Supratim Sarkar, the joint commissioner of police (traffic).

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