How The Beatles still grip Liverpool
Forty-six years after they split, The Beatles are responsible for one in every 100 jobs in their home city of Liverpool. That was one of the standout statistics of the group's financial legacy released in a report this week. BBC News looks at the numbers behind the Fab Four.
Can't buy me love
A Liverpool City Council report found the enduring popularity of John Lennon, Sir Paul McCartney, George Harrison and Ringo Starr still supported some 2,335 jobs in the city.
Latest figures from the council show there are about 230,800 jobs in total in the city. So that means about 1 in every 100 jobs in Liverpool relies in some way on The Beatles. That is not bad for a band that broke up in 1970.
We can work it out
The £82m impact of The Beatles 1 in 100 jobs in Liverpool are connected with interest in The Beatles 2,335 roles sustained by Fab Four 230,800 jobs in total in Liverpool 1m to 2m visitors a year said The Beatles were why they came
This might, however, be an underestimate, according to Professor Richard Evans from Liverpool John Moores University, because the figures do not take into account the marketing value of the brand or the number of people staying at non Beatles-themed hotels.
The report also could not put an exact figure on how many visitors a year cite The Beatles as their main reason for visiting. Local entrepreneurs put it at about one million. The Liverpool City Region Local Enterprise Partnership, made up of business and council leaders, say it is two million.
By:Daniel Wainwright
Source: BBC News
